GoogleTV Ads Product Manager, Keval Desai

GoogleTV Ads Product Manager, Keval Desai

From: Radio ITVT
0 0 10 years ago
Tracy Swedlow, editor of InteractiveTV Today, interviews Google TV Ads Product Manager, Keval Desai. Topics include:

* in-depth discussion about why they decided to move into the TV space

* opinions on other addressable advertising initiatives like Canoe, EBIF, tru2way

* current deployment on DISH and with various networks and how they're going and whether they will be deployed on a cable network (other than Astound!)

* how it works and how it works with YouTube (e.g. with ... See More

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